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Taste of the Wild vs Blue Buffalo: Complete Comparison 2026

Taste of the Wild and Blue Buffalo are both popular premium brands that appeal to owners seeking quality ingredients and natural nutrition. Here's how these competitors compare.

Important Note: Grain-Free Concerns

Both brands offer grain-free options. Be aware:

  • FDA has investigated links between grain-free diets and heart disease (DCM)
  • Both brands have grain-inclusive alternatives
  • Consult your veterinarian about grain-free feeding

Brand Overview

Taste of the Wild

  • Founded: 2007
  • Manufacturer: Diamond Pet Foods
  • Philosophy: Ancestral diet, novel proteins
  • Price Point: $$ (mid-premium)
  • Specialty: Exotic proteins, grain-free focus

Blue Buffalo

  • Founded: 2002
  • Headquarters: Wilton, Connecticut
  • Parent Company: General Mills
  • Philosophy: Natural ingredients, "True Blue Promise"
  • Price Point: $$ - $$$ (premium)
  • Specialty: LifeSource Bits, natural marketing

Quick Comparison

Factor Taste of the Wild Blue Buffalo
Average Rating 4.5/5 4.5/5
Price (28-30 lb) $45-55 $55-70
Novel Proteins Yes (bison, venison) Limited
Grain-Free Focus High Moderate
Made in USA Yes Yes
Product Range Moderate Extensive

Ingredient Philosophy

Taste of the Wild

  • Novel proteins (bison, venison, wild boar)
  • Grain-free focus (with some alternatives now)
  • "Ancestral diet" marketing
  • Sweet potato carbohydrates
  • Probiotics included

Blue Buffalo

  • Real meat first
  • "True Blue Promise" standards
  • LifeSource Bits (antioxidants)
  • No poultry by-products
  • Multiple grain-free and grain-inclusive options

Nutritional Comparison

Protein Content

  • Taste of the Wild: 28-32%
  • Blue Buffalo: 24-34% (varies by line)
  • Both offer high protein options

Fat Content

  • Taste of the Wild: 15-18%
  • Blue Buffalo: 14-18%
  • Similar ranges

Unique Features

Taste of the Wild:

  • Probiotics (K9 Strain)
  • Novel proteins
  • Consistent formulation

Blue Buffalo:

  • LifeSource Bits
  • Wider product range
  • More specialized formulas

Product Lines

Taste of the Wild

  • High Prairie: Bison and venison
  • Pacific Stream: Smoked salmon
  • Wetlands: Duck
  • Sierra Mountain: Lamb
  • Ancient Grains: Grain-inclusive alternatives
  • Prey: Limited ingredient

Blue Buffalo

  • Life Protection: Core line
  • Wilderness: High protein, grain-free
  • Basics: Limited ingredient
  • Freedom: Grain-free
  • True Solutions: Targeted health
  • Baby Blue: Puppy

Blue Buffalo offers significantly more variety.

Price Comparison

Per 28-30 lb Bag

  • Taste of the Wild: $45-55
  • Blue Buffalo Life Protection: $55-65
  • Blue Buffalo Wilderness: $65-75

Taste of the Wild offers better value at this quality level.

Novel Proteins

Taste of the Wild Advantage

Offers truly novel proteins:

  • Bison
  • Venison
  • Wild boar
  • Duck
  • Smoked salmon

These are ideal for dogs with common protein allergies.

Blue Buffalo

  • Primarily chicken, beef, lamb, fish
  • Some limited ingredient options
  • Less exotic protein variety

The Grain-Free Factor

Taste of the Wild

  • Built on grain-free concept
  • Now offers Ancient Grains line (grain-inclusive)
  • Many formulas still grain-free

Blue Buffalo

  • Offers both grain-free (Wilderness, Freedom) and grain-inclusive (Life Protection)
  • More flexibility to choose

Given FDA concerns, both brands' grain-inclusive options are safer choices.

Quality and Safety

Taste of the Wild

  • Made by Diamond Pet Foods
  • Diamond has had historical recalls
  • Quality has improved
  • Good value for quality

Blue Buffalo

  • Multiple recalls in history
  • Settled ingredient mislabeling lawsuit
  • General Mills ownership improved quality control
  • Generally reliable

Both have had quality issues but have improved.

Who Should Choose Each

Choose Taste of the Wild If:

  • You want novel proteins
  • Budget is a consideration
  • Your dog has common protein allergies
  • You want probiotics included
  • Better value matters

Choose Blue Buffalo If:

  • You want more product variety
  • LifeSource Bits appeal to you
  • You need specialized formulas
  • Brand recognition matters
  • Your dog thrives on it

Our Verdict

For Value

Taste of the Wild wins:

  • Better price point
  • Comparable quality
  • Novel proteins
  • Probiotics included

For Variety

Blue Buffalo wins:

  • More product lines
  • More specialized options
  • Better brand recognition

Overall

Both are quality options. Taste of the Wild offers better value; Blue Buffalo offers more variety. Consider grain-inclusive options from either brand given FDA concerns.

Frequently Asked Questions

Which is better quality?

They're comparable in quality. Taste of the Wild offers better value; Blue Buffalo has more variety. Neither is clearly superior in ingredient quality.

Are the grain-free versions safe?

FDA concerns exist about grain-free diets and heart disease. Both brands now offer grain-inclusive alternatives (Taste of the Wild Ancient Grains, Blue Buffalo Life Protection) that may be safer.

Which is better for allergies?

Taste of the Wild's novel proteins (bison, venison) may be better for dogs with chicken/beef allergies. Blue Buffalo Basics offers limited ingredient options. Neither is a substitute for veterinary guidance.

Why is Taste of the Wild cheaper?

Diamond Pet Foods manufactures efficiently at scale. Blue Buffalo's marketing costs and General Mills ownership may contribute to higher prices. The quality difference doesn't justify Blue Buffalo's premium.

Can I switch between these brands?

Yes, transition gradually over 7-10 days. Both are quality foods, and most dogs adapt well.

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