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Nutrition Science

Dog Food Red Flags: Ingredients to Avoid and Marketing Myths Debunked

Learn which dog food ingredients are genuinely concerning, which 'bad' ingredients are actually fine, and how to see through marketing hype to choose quality food.

7 min readUpdated January 4, 2026

The internet is full of alarming lists of "toxic" dog food ingredients that will supposedly harm your pet. The reality? Most of these lists mix legitimate concerns with fear-mongering myths. This guide separates the genuinely problematic ingredients from the overhyped ones, helping you make informed decisions based on science rather than marketing.

Ingredients That ARE Concerning

1. Artificial Preservatives

BHA (Butylated Hydroxyanisole) & BHT (Butylated Hydroxytoluene)

These synthetic preservatives extend shelf life but have raised health concerns:

  • Listed as "reasonably anticipated to be human carcinogens" by the National Toxicology Program
  • Banned or restricted in some countries for human food
  • Most premium brands have phased them out

Ethoxyquin

Originally developed as a rubber stabilizer and pesticide:

  • Linked to liver damage in some studies
  • Banned in pet foods in the EU and Australia
  • Rarely used in modern dog foods but may appear in fish meals

What to look for instead: Natural preservatives like mixed tocopherols (vitamin E), rosemary extract, or vitamin C.


2. Unnamed/Vague Meat Sources

"Meat meal," "Animal by-product," "Poultry fat"

These generic terms indicate the manufacturer isn't specifying the source:

  • Could contain any combination of animals
  • Quality and consistency vary batch to batch
  • Doesn't necessarily mean low quality, but lacks transparency

What to look for instead: Named sources like "chicken meal," "beef fat," or "turkey by-product meal." Named ingredients indicate the manufacturer controls their supply chain.


3. Artificial Colors

Red 40, Yellow 5, Yellow 6, Blue 2

Food dyes serve zero nutritional purpose — dogs don't care what color their food is:

  • Some studies link artificial colors to behavioral issues in children
  • No proven benefit to the pet
  • Used purely for owner appeal

What to look for instead: Foods without added colors, or natural colorants if any.


4. Propylene Glycol

Used to maintain moisture in semi-moist foods:

  • Toxic to cats (banned in cat food)
  • Generally recognized as safe for dogs in small amounts
  • Still worth avoiding as better alternatives exist

5. Excessive Salt

Some foods add salt for palatability:

  • Dogs need some sodium (about 0.3% minimum)
  • Excessive salt can strain kidneys and heart
  • Watch for "salt" or "sodium chloride" high on ingredient lists

Ingredients That Are NOT Red Flags (Despite What You've Heard)

1. By-Products (When Named)

The myth: By-products are beaks, feathers, hooves, and floor sweepings.

The reality: AAFCO-defined by-products include nutrient-rich organ meats like liver, heart, kidneys, and lungs — parts humans don't typically eat but are highly nutritious for dogs.

Organ Nutritional Value
Liver Highest vitamin A source, B vitamins, iron
Heart Taurine, CoQ10, B vitamins
Kidney B12, selenium, iron
Lung Protein, low fat

The key distinction:

  • ✅ "Chicken by-product meal" — Named source, regulated quality
  • ❌ "Animal by-product" — Unknown source, inconsistent

For more detail, see our article on by-products in dog food.


2. Corn

The myth: Corn is a cheap filler that dogs can't digest.

The reality:

  • Dogs digest properly processed corn at about 90% efficiency
  • Corn provides protein, essential fatty acids, and antioxidants
  • It's used in prescription diets for diabetic dogs (low glycemic)
  • Corn gluten meal is 60%+ protein

When it's a concern: If your dog has a confirmed corn allergy (uncommon) or if corn appears multiple times in different forms to artificially boost its position.


3. Grains (Wheat, Rice, Barley, Oats)

The myth: Dogs are carnivores and can't digest grains.

The reality:

  • Dogs are omnivores with amylase genes for starch digestion
  • Grains provide fiber, vitamins, and energy
  • Whole grains like brown rice and oatmeal are highly digestible
  • No evidence that grain-free is healthier for dogs without grain allergies

The FDA has even investigated potential links between some grain-free diets and heart disease. See our article on the grain-free DCM debate.


4. Meat Meals (When Named)

The myth: "Meal" means low-quality rendered scraps.

The reality: Meat meals are concentrated protein sources:

  • "Chicken" = raw chicken (70% water) → ~65% protein after cooking
  • "Chicken meal" = rendered, dried chicken → ~65% protein as-is
  • Meal provides more protein per pound in the final product

What matters: Named meals (chicken meal, lamb meal) from reputable brands are quality ingredients.

For the full breakdown, see Chicken Meal vs. Fresh Chicken.


5. Peas and Legumes (In Moderation)

The myth: Peas cause heart disease in dogs.

The reality:

  • The FDA investigation found a correlation, not causation
  • Issues appear related to diets where legumes are the primary ingredient
  • Peas as a secondary ingredient in an otherwise meat-first diet haven't been implicated

When it's a concern: If peas, lentils, and chickpeas dominate the first 5 ingredients while meat is minimal.

Read more: The Pea Protein Controversy


Marketing Terms That Mean Nothing

"Premium" / "Super Premium"

No legal definition. Any brand can use these terms.

"Natural"

AAFCO defines this as "derived from plants, animals, or minerals without chemical synthesis" — but synthetic vitamins and minerals are still allowed.

"Holistic"

Completely unregulated. No legal meaning whatsoever.

"Human-Grade"

Only meaningful if the food is actually manufactured in a human food facility with USDA inspection. Most "human-grade" claims are marketing speak.

"Made with Real [Meat]"

Legally requires only 3% of that ingredient. "Chicken flavor" requires even less.

"No Fillers"

There's no legal definition of "filler." What one company calls filler, another calls fiber or carbohydrates.


How to Actually Evaluate Dog Food Quality

1. Check the AAFCO Statement

Every dog food should have one of these:

  • "Complete and balanced" — Meets minimum nutritional requirements
  • "Feeding trials" — Actually tested on dogs (higher standard)
  • "Formulated to meet" — Calculated to meet requirements (acceptable)
  • "Intermittent or supplemental" — NOT complete nutrition

For more on AAFCO standards, see our AAFCO & WSAVA guidelines explained.

2. Look at the First 5 Ingredients

Ingredients are listed by weight. The first 5 ingredients make up the majority of the food.

Good signs:

  • Named meat or meat meal in first 1-2 positions
  • Recognizable whole foods
  • Named fat sources

Warning signs:

  • Vague ingredients ("meat," "animal fat")
  • Sugar or sweeteners in top 10
  • Same ingredient split into multiple forms (corn, corn gluten, corn bran)

3. Research the Company

Quality indicators:

  • Employs veterinary nutritionists
  • Owns manufacturing facilities
  • Conducts feeding trials
  • Has a track record without recalls
  • Provides transparent sourcing information

Use our brand pages to research specific manufacturers.

4. Consider Price vs. Value

  • Budget foods ($1-2/lb): Can meet basic nutrition but may use lower-quality ingredients
  • Mid-range ($2-4/lb): Better ingredient quality, named sources
  • Premium ($4-7/lb): Higher meat content, specialized formulas
  • Super-premium ($7+/lb): Fresh, freeze-dried, or highly specialized

More expensive doesn't automatically mean better, but extremely cheap foods often cut corners.

Compare prices → | Budget-friendly options →


The Real Quality Signals

Instead of obsessing over individual ingredients, focus on:

Signal Why It Matters
AAFCO statement Confirms nutritional completeness
Named protein sources Transparency and quality control
Company reputation Track record, recalls, expertise
Your dog's health Coat condition, energy, stool quality
Veterinary input Professional guidance for your specific dog

Quick Reference: Red Flag Checklist

Avoid:

  • BHA, BHT, or ethoxyquin
  • Unnamed meat sources (meat meal, animal by-product)
  • Artificial colors (Red 40, Yellow 5, Blue 2)
  • Propylene glycol
  • Sugar, corn syrup, or sweeteners
  • Salt in top 10 ingredients

Don't worry about:

  • Named by-products (chicken by-product meal)
  • Corn, wheat, rice (unless allergic)
  • Named meat meals (chicken meal, lamb meal)
  • Peas/legumes (when not dominating the formula)
  • "Scary-sounding" but benign ingredients (pyridoxine = B6)

Frequently Asked Questions

Is [ingredient] bad for dogs?

Use our ingredient library to look up specific ingredients. We provide definitions, common uses, and allergen information.

Why do vets recommend foods with "bad" ingredients?

Veterinary diets like Hill's, Royal Canin, and Purina Pro Plan use ingredients like corn and by-products because they're nutritious and well-researched — not because of kickbacks. These companies fund extensive research and employ veterinary nutritionists.

Should I make my own dog food to avoid bad ingredients?

Homemade diets are extremely difficult to balance properly. Studies show over 90% of home-prepared diets are nutritionally deficient. If you want to pursue this, work with a board-certified veterinary nutritionist.

How do I know if my food is working?

Signs of good nutrition:

  • Shiny coat, healthy skin
  • Consistent, well-formed stools
  • Healthy weight
  • Good energy levels
  • Clean teeth and gums

If you're seeing issues, the food may not be right for your dog — regardless of its ingredient list.


Related Resources

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Dog Food Red Flags: Ingredients to Avoid and Marketing Myths Debunked | DogFoodDB